About Us

We are LOW, the brand that makes trendy women's fashion affordable for everyone. Every time you return, you'll find new pieces, chosen for their style and current appeal, without compromise. Our prices are transparent and often fixed: no surprises, no seasonal increases. Change your look, not your price.

 

It all started as a hobby

It all started as a hobby, in a small apartment in Milan, with a suitcase of fabrics found at flea markets and a notebook full of sketches. The founder of LOW spent her weekends putting together new and revisited pieces for her friends: outfits that had personality, were contemporary, and didn't cost a fortune. Those "test looks" quickly became requests: "Where do you get it?" "Why don't you do it for me too?"
From there, a simple yet powerful thought was born: women's fashion shouldn't be complicated or unpredictable in price. If the pieces change, the price doesn't. Thus, LOW was born—a brand that takes today's trends, continually renews them, and offers them at a single, clear, fixed price. No gimmicks, no seasonal price increases, just fresh, carefully selected pieces, ready to reinvent your style every day.
LOW has become a small community of women seeking the freedom to change their look without having to renegotiate their wallets. Each drop is a new promise: new pieces, same transparency. And it all started with a carefully crafted hobby, to make everyone feel more confident and free in how they dress.